Moving your organization to a global market is a big step with many strategic considerations. But one area that I would hope that does not get overlooked in the strategic planning for a global expansion is customer experience. Keeping a one-size-fits-all approach to customer experience is a shortsighted strategy that can have enormous ramifications to your bottom line. There is a famous story often told in Introduction to Marketing classes in the States that talk about a cultural miss for Detroit auto-maker, Chevrolet.
Starbucks currently has 21, stores and expects to have 30, stores by the end of World-class operations are driving global growth including: US stores deliver 65 percent of global revenue.
More opportunities lie ahead with food. Starbucks has completed the rollout of La Boulange to more than 11, stores ahead of schedule. The biggest opportunity with food is through breakfast sandwiches.
The region has 23, Starbucks partners. Starbucks expects to double EMEA store count over the next 5 years. Key drivers will be: New roadside concept store in Harrjjan, Amsterdam "Licensing in grocery stores is emerging as a major, new growth opportunity.
Two years ago at this conference, I said that the CAP region represents the single largest and fastest retail growth opportunity for the company. As true as that statement was two years ago, that statement is even more true today as we look at the opportunity in front of us.
Opening of Starbucks 83rd city in China — Daqing If a picture is worth 1, words, this shows us our brand across the region has never been stronger, the customer experience we deliver has never been more relevant, and our partners who wear the green apron have never been more passionate.
In CAP region - there are 80, partners in 4, stores in 15 countries with 12 million transactions ever week. As we look ahead five years, Starbucks will double the number of stores we have across the region and approach 10, locations. Starbucks currently serves 4 million customers every week and has 1.
Starbucks fastest growing new market just celebrated 2nd anniversary with 61 stores across six cities. Starbucks opened in Korea 15 years ago and the country is the third largest market in the region with stores.
The company opened its first drive thru two years ago and over the next year half of the new stores we open in Korea will be drive-thrus.
Last month Starbucks opened its store. Thailand is home to Starbucks first community store outside the U. The company has been in China for 16 years with 25, partners working in 1, stores in 84 cities, with 3 million transactions every week.
This year we have a high ambition. We are proud to lead the specialty coffee experience in China. There are more than 1 million places outside a Starbucks retail store where a customer can find Starbucks products. Roughly half of sales in these two categories come from just three brands.
As a testament to our brand relevance, Starbucks was the only established brand to gain share last year in Premium Single Cup. Since we launched K-Cup packs inwe have shipped 2. These statements are based upon information available to Starbucks as of the date hereof, and Starbucks actual results or performance could different materially from those stated or implied due to risks and uncertainties associated with its business.
The company assumes no obligation to update any of these forward-looking statements.
For more information on this story, contact the Starbucks Newsroom Related News.previous class discussions to thoroughly address each topic. You are welcome to use any notes taken. Each question is worth 15 points. Partial credit will be given where appropriate. 1. Would you consider Starbucks globalization efforts successful?
Why or why not? 2. List 3 things that contributed to Starbucks success overseas. a. b. c. 3. Starbucks Corporation, an American company founded in in Seattle, WA, is a premier roaster, marketer and retailer of specialty coffee around world. Starbucks has about , employees across 19, company entrants to be successful in the industry is moderate.
Starbucks has not only revolutionized the way we think about coffee, but they have literally transformed the English language.
Starbucks has introduced terms like barista, chai, latte, venti, and Frappuccino into everyday vocabulary. Sep 19, · In addition, Starbucks is opening up express stores which essentially function as walk-thrus in New York, Boston, and Seattle.
This strategy is aimed at . Globalization is a reality for more organizations. Moving your organization to a global market is a big step with many strategic considerations. But one area that I would hope that does not get overlooked in the strategic planning for a global expansion is customer experience.
Keeping a one-size. Starbucks chairman, president and chief executive officer Howard Schultz and other company leaders will detail the company’s five-year strategic growth plan .